You’ve probably seen her face in those captivating Apple commercials, but calling Rowan Puri actress tells only part of her story. Behind that natural on-screen presence lies a music industry powerhouse who’s been quietly shaping the soundtracks of some of the most emotionally compelling advertisements of our time.
Most people first encountered Rowan through her authentic performance in Apple’s AI commercials. Yet her real magic happens behind the scenes at TBWA\Media Arts Lab, where she serves as a music supervisor crafting the perfect audio experiences that make Apple’s campaigns so memorable. Her path from music licensing expert to commercial performer illustrates how creative careers are evolving in unexpected ways.
Who is Rowan Puri? Beyond the Actress Label
Here’s the thing about searching for “Rowan Puri actress”—you’re not wrong, but you’re missing the bigger picture. Yes, she’s appeared on screen in Apple’s groundbreaking commercials that millions have watched. But her day job? She’s been spending the last eight years as a music supervisor, carefully selecting and licensing the tracks that give advertisements their emotional punch.
When Apple chose her for their AI tools commercial, it wasn’t random casting. They picked someone who already understood their brand’s emotional DNA through years of music curation. Her on-screen authenticity comes from genuine expertise, not acting training.
What’s fascinating about Rowan is how she represents this new breed of creative professional. She doesn’t fit neatly into traditional categories, and that’s exactly what makes her valuable in today’s media landscape where authenticity trumps everything else.
Educational Foundation and Early Career Beginnings
Rowan’s story starts at George Washington University, where she earned her Bachelor of Arts in International Affairs and International Business. Sounds completely unrelated to music supervision, right? Actually, that international business background turned out to be pure gold in the entertainment industry.
Think about it—music licensing involves complex negotiations, cultural sensitivities, and global market dynamics. Her academic foundation gave her skills that most music professionals lack: understanding different business cultures, negotiating international contracts, and thinking strategically about global campaigns.
She didn’t jump straight into music after graduation. Instead, Rowan started at Spirit Music Group, where she got her first taste of music licensing and publishing. That early exposure to the business mechanics of music became the foundation for everything that followed.
Professional Journey in Music Supervision
VICE Media became Rowan’s proving ground. There, she dove headfirst into the wild intersection of music creation, licensing rights, and brand partnerships. Working with over 40 different brands gave her something most music supervisors never get—incredible diversity of creative challenges and market exposure.
At VICE, she wasn’t just handling licensing deals. Rowan contributed to Noisy, their music vertical, organizing live performances and creating editorial content. This experience taught her to think about music from every angle—cultural significance, artistic merit, and commercial viability.
The skills she developed at VICE made her irresistible to the advertising world. Her ability to spot emerging musical trends, navigate complex licensing negotiations, and maintain strong artist relationships positioned her perfectly for the high-pressure world of major brand campaigns.
Rise to Prominence at TBWA\Media Arts Lab
2021 marked a turning point when Rowan joined TBWA\Media Arts Lab as Associate Music Supervisor. Suddenly, she found herself at the epicenter of Apple’s advertising universe—one of the most scrutinized and influential creative operations in the world.
Her role went way beyond picking songs. Rowan became responsible for curating music and managing artist relationships for Apple’s global campaigns. This required not just musical expertise but deep understanding of Apple’s brand identity and emotional messaging strategy.
The promotion to Music Supervisor in 2023 gave her even more influence over Apple’s sonic identity. Now she’s directly shaping how millions of people worldwide experience the Apple brand through carefully chosen musical accompaniments that amplify visual storytelling.
Breakthrough Performance in Apple Commercials
The moment Rowan Puri actress truly emerged was in Apple’s AI tools commercial. But here’s what made her performance special—she wasn’t acting. She was being herself, someone who genuinely understood and believed in the technology she was presenting.
“The Invincibles” campaign became another career highlight. This accessibility-focused campaign earned a D&AD Award shortlist in 2024, recognition that validated both the campaign’s social impact and creative excellence. Rowan’s music supervision created the emotional foundation that made the campaign resonate so powerfully.
Her work on the “Shot on iPhone” series demonstrates her signature approach—selecting tracks that enhance storytelling without competing with the visuals. This delicate balance has become her trademark, making her indispensable to Apple’s creative team.
Core Professional Skills and Expertise
What separates Rowan from other music supervisors is her comprehensive skill set that extends far beyond musical taste. Her expertise in music licensing and contract negotiation ensures she can secure the perfect tracks while protecting artists’ interests—a balance that’s surprisingly rare in the industry.
She stays ahead of musical trends, identifying emerging artists and styles before they hit mainstream. This forward-thinking approach keeps Apple’s campaigns feeling fresh and culturally relevant, often introducing audiences to sounds that later explode in popularity.
Production management might sound boring, but it’s crucial. Rowan’s ability to deliver creative excellence within tight deadlines and budgets makes her invaluable. Her collaborative spirit and networking skills create partnerships that benefit everyone—brands, artists, and audiences alike.
Industry Impact and Recognition
That D&AD Award nomination for “The Invincibles” represents something bigger than professional recognition. It positions Rowan’s work among the most innovative and socially conscious campaigns globally, proving that music supervision can drive meaningful social impact.
Her influence on Apple’s brand identity through music is profound. The emotional resonance of Apple’s commercials largely stems from Rowan’s careful musical curation. She’s helped create a sonic signature that’s instantly recognizable yet constantly evolving.
Within the industry, Rowan has become a respected figure whose work gets studied and emulated. Her success has opened doors for other music supervisors to take more prominent roles in campaign development, proving that musical expertise can be just as valuable as traditional advertising skills.
Future Aspirations and Career Outlook
Rowan’s career trajectory points toward continued innovation at the intersection of music, technology, and advertising. Her experience with Apple’s AI commercials positions her perfectly for the evolving tech advertising landscape, where authentic expertise becomes increasingly valuable for building consumer trust.
Her successful on-screen appearances open intriguing possibilities for future cross-media projects. As brands seek more authentic voices, professionals like Rowan who combine deep expertise with natural on-camera presence become incredibly valuable.
For young professionals entering music and advertising, Rowan Puri’s career offers an inspiring blueprint. Her story proves that expertise, authenticity, and willingness to embrace new challenges can create opportunities that transcend traditional career boundaries. In an industry that increasingly values versatility and genuine passion, Rowan Puri actress—or more accurately, Rowan Puri the multi-talented creative professional—represents the future of entertainment industry careers.
